Women Invest in Real Estate

Founded by Grace and Amelia, Women Invest in Real Estate (WIIRE) is a community of real estate investors dedicated to empowering women through education and support. Their mission is to help women feel confident and empowered to invest in real estate, fostering a community where like-minded women can share their wins, questions, and knowledge.

Look at their awesome website!

What we Did for WIIRE

WIIRE approached us with the goal of elevating their visual brand and website to reflect their expertise and experience in real estate investing. With an upcoming book publication with Bigger Pockets and an increase in the price of course offerings, they needed their brand and website to project a higher level of credibility and professionalism.

Below, we are visually expressing the overall creative direction that we have for the entire brand. The brand exudes a fun yet knowledgeable personality with a sprinkle of professionalism and formality. We aspire to bring the founders’ personalities forward - warm, inviting, and fun - and show that it is possible to enjoy life while making money.

Fonts and Colors

Selecting the Core Brand Colors

To ensure brand recognition, we had to narrow down WIIRE’s core brand colors to five and tag the rest of the colors as extended brand colors. The core brand colors were then used in their extensively in the creation of their marketing materials. These were shortlisted through color psychology.

Updating their Typography

We used Font Psychology to select the fonts that best suite the brand. One of the main concerns that WIIRE had in choosing the fonts for their social media posts and their website is the availability of fonts in all the platforms that they use. We resolved this issue by shortlisting Google Fonts that best represent their brand.

WIIRE has already been using a set of colors and fonts to create assets for online and offline. We had to standardize the use of these elements to promote a sense of cohesiveness throughout all the marketing materials that they release.

Knowledge
Authority
Stability

Playful
Friendly
Youthful

Wisdom
Intelligence
Experience

Soothing
Refreshing
Youthful

Clean
Simple
Peaceful

DM Serif Display: Utilized for headers and titles, this serif font lends a professional and elegant feel to the brand. Its bold and chunky design ensures that important information stands out, while its sophisticated curves add a feminine touch.

Quicksand: The rounded edges of Quicksand add a playful and approachable vibe to the brand. This font balances the overall design, making it less formal and more inviting, which reflects WIIRE's authentic and relatable community.

Design of Visual Brand Identity

WIIRE’S brand stands for empowerment, especially when women investors interact with it. They hope to convey that real estate is a tool that does not discriminate in bringing freedom to explore passions and a fulfilled and happy life.

Website Design and Build

Reen has been using several platforms for her business online: Kajabi for her course and emails and Wordpress for her website. We proposed redesigning her pages in Kajabi so she can maximize the use of the platform. In the long run, it will also allow her to bank on other Kajabi functions, making it easy for her and her clientele.

3-Step Funnel for her Signature Program

We are a firm believer that your website should be your sales agent 24/7. This only happens if you have a funnel in place that does the selling for you.

Here's the link to reen's boss brand academy

FUNNEL MAP:

Sales Page

Checkout Page

Thank You Page

RESULTS

Cups of Coco now has a website that…

…represents her and what she does for her clients best, enhancing her credility and her confidence to sell her offers online.
…aids in moving clients in their buyer journey with strategic pages that boost her credibility and talks about her story
…automates key business processes, such as receipt of payments and enrolling students to her signature course

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